Doug Kordel

President and Chief Legal Officer

Doug Kordel brings more than two decades of executive leadership and legal expertise to Proforma, where he serves as President and Chief Legal Officer. Since joining the company in 2003, Doug has played a pivotal role in shaping Proforma’s strategic direction—leading the development of leadership teams, overseeing operational execution, and driving the implementation of growth strategies that support long-term success.

Doug also directs all aspects of Proforma’s legal affairs, ensuring the organization’s legal interests are protected across all business functions. His areas of expertise include franchise law, corporate and transactional law, employment law, and dispute resolution. Prior to Proforma, Doug served as both in-house and outside legal counsel for a range of business clients.

In acknowledgement of his leadership, Doug was honored with PPAI’s Best Bosses of 2019 and Crain’s Cleveland Business General & In-House Counsel Summit Award in 2013, among other recognitions. He holds a Juris Doctor from the University of Dayton School of Law and a Bachelor of Business Administration in Information Systems and Operations Management from the University of Toledo.

Birthplace: Northeast Ohio

Education: The University of Dayton School of Law Juris Doctorate, Law

The University of Toledo
Bachelor’s of Business Administration
Information Systems & Operations Management

Date Joined: July 2003

Greg Armstrong

Chief Sales Officer

Greg is a growth and operations executive with almost 30 years of experience spanning the full value chain of a manufacturer, distributor, and end user. An enterprise growth leader aligning all value chain needs, he approaches all organizations with a transformative leadership that has led to continuous success in scaling small and mid-market companies from $30M to $600M+, most recently as the fractional President of a $40mil+ franchise within the Proforma franchise network.

Greg has successfully held high-profile roles at Top 40 firms, on both the distributor and supplier sides of the promo products industry, where he has excelled in strategic revenue growth, sales leadership, and team enablement and training. This includes time as Vice President of Sales at former Top 40 supplier Evans Manufacturing (part of the HPG Brand Group), Vice President of Sales (western region) for Top 40 supplier Logomark, and Vice President of Sales and Marketing for Top 40 distributor AIA/iPromoteU Corporation. He also owned and operated a sales consultancy for about three years. Earlier in his career, Armstrong was a District Manager of Top 40 supplier. He kicked off his time in promo in 1999 as Director of Vendor Relations for Omnicom subsidiary Alcone Marketing Group.

Today, Greg is instrumental in shaping the growth of Proforma's individual franchises and business development initiatives through his leadership and experience.

Birthplace: Huntington Beach, CA

Education: California State University, Fresno
BA in Communication with focus on Advertising

Date Joined: June 2016

Brian Carothers

Chief Information Officer

Brian Carothers brings more than 25 years of experience in designing, developing, and managing complex IT systems across a wide range of industries. Since joining Proforma in 2015, he has led the company’s technology strategy, overseeing the IT department and driving the development of innovative platforms, including ProVision, the industry-leading business management platform that continues to support Proforma’s digital transformation.

Brian has a deep technical foundation and a proven ability to deliver scalable, high-impact solutions. Prior to joining Proforma, he led technology projects for organizations ranging from mid-sized companies to Fortune 50 enterprises. He spent 12 years with Amentra and Red Hat, where he helped shape enterprise-grade open-source solutions, and later served as CTO at ARMS Software, the leading technology provider for collegiate athletic departments.

Today, Brian plays a key role in shaping the future of Proforma’s technology—focusing on system architecture, team leadership, and strategic execution that drives operational excellence.

Birthplace: West Mifflin, PA

Education: Carnegie Mellon University
Bachelor of Science, Computer Science
Minor in History

Date Joined: March 2015

Mike Dobozy

Chief Technology Officer

Mike Dobozy is a world-class thought leader in automation, machine learning, and artificial intelligence and brings nearly 25 years of technical expertise to his current role as Chief Technology Officer. Mike is responsible for enhancing Proforma’s digital interface and elevating technological capabilities to improve the Owner, Supplier, Support Center Team Member, and Customer experiences and drive results.

Before joining Proforma, Mike served as lead architect on dozens of Fortune 25 client projects and was a Principal Architect at Red Hat, an innovator and leading provider of technology solutions, including operating systems, hybrid cloud platforms, AI, virtualization, app development, and automation solutions. He has experience as a product architect, solutions architect, and consultant, where he developed new applications, streamlined solutions, and created key integrations that led to vast improvements in technology and performance.

Mike has been an instrumental player in developing, implementing, and scaling Proforma’s technology eCommerce platforms, ProStores™ and Provision™. He is already making his mark on the print and promotional products industry as a whole by introducing AI programming to improve processes.

Birthplace: Arlington, VA

Education: William & Mary
Bachelor’s Degree, Computer Science

Date Joined: September 2023

Jeff Myers

Chief Finance Officer

Jeff joined Proforma in 2021 as Vice President of Finance, bringing over three decades of experience optimizing finances to support corporate strategy. He was subsequently promoted to Chief Finance Officer, where he now oversees Proforma’s administrative, financial, and risk management operations while providing financial guidance for Distributor Owners.

A seasoned finance leader, Jeff has a proven track record of driving value through strategic mergers and acquisitions, expense control, and data-driven decision-making. He has led complex transactions, including the sale of American Roll Formed Products, and played key finance roles in ten acquisitions for Staveley Services and Great Lakes Petroleum. His ability to assess targets and guide cross-functional teams has supported successful growth strategies across multiple organizations.

Jeff excels in cost control and process improvement through disciplined pricing controls and integrating administrative and accounting functions. His work consistently strengthens operational efficiency, financial performance, and strategic decision-making.

Education: Case Western Reserve University - Weatherhead School of Management
Master of Business Administration, Finance

University of Nebraska
Bachelor of Arts, History & Political Science

Date Joined: May 2021

Tim Nale

Chief Brand Officer

Tim is responsible for Proforma’s global brand efforts and implementation of strategic MarTech initiatives. With a foundation in technology and engineering, Tim leverages the power of data to create communications that not only resonate with audiences but make a meaningful impact on the bottom line.

Under Tim’s guidance, Proforma successfully transitioned from a single brand strategy to a dynamic multi-brand approach following the acquisition of Safeguard. This strategic shift has enabled Proforma to expand its reach, strengthen its market position, and better serve the diverse needs of its Distributor Owners and customers.

Prior to stepping into his role as Chief Brand Officer, Tim was the CTO/EVP of Technology & Operations at LeadingResponse, a marketing acquisitions leader based in Tampa, Florida. His leadership is informed by earlier notable contributions he made while steering technology and logistics initiatives at Michelin, serving as the Director of IT at Boar’s Head, and working as an aerospace engineer at NASA.

Tim is no stranger to the print and promotional products industry, having previously served as the Chief Information Officer of BIC Graphic and Chief Information Officer with Koozie Group. His commitment to furthering the industry was apparent early on when he became a co-founder and an original board member of PromoStandards—a volunteer-run nonprofit organization dedicated to improving supply chain and transactional efficiencies in the promotional products industry.

Birthplace: Southern Indiana

Education: Rose-Hulman Institute of Technology
Masters Degree, Mechanical Engineering & Mathematics

Rose-Hulman Institute of Technology
Bachelors Degree, Mechanical Engineering

Date Joined: October 2024

Brian Roney

Chief Revenue Officer

As Chief Revenue Officer, Brian Roney drives company strategy, oversees revenue growth, and leads the eCommerce Product Design team, which has developed and implemented industry-leading eCommerce features and functionalities. Under his leadership, the team has incorporated AI into software and processes that improve efficiency and revolutionize success for Distributor Owners.

Before joining Proforma, Brian worked as an Investment Banking Analyst in the Financial Services Group at Raymond James, a top middle-market investment bank. Brian was involved in both the buy-side and sell-side of M&A transactions, as well as in capital-raising activities, including IPOs and Follow-On offerings.

In recognition of his leadership and early impact on the industry, Brian was awarded the PPAI Rising Star award in 2024 by PPAI, a leading industry association in the promotional products industry. Brian graduated with a 3.95 GPA from the University of Florida with a Bachelor of Science in Finance. He is also committed to giving back, volunteering and donating to local organizations in the greater Tampa Bay area, including Friends of Joshua House and St. Jude’s.

Birthplace: Detroit, MI

Education: University of Florida
Bachelor of Science, Finance

Date Joined: October 2018

Michael Roney

Chief Strategy Officer

Michael began interning with Proforma at just 15 years old and has since been unwavering in his pursuit of knowledge, always striving to improve systems, drive innovation, and create impact. After graduating from the University of Florida’s Warrington College of Business, he joined Proforma full-time and quickly distinguished himself—progressing from Quality Assurance Manager to Product Manager, then Software Developer, and eventually Senior Director of Product Development.

Michael temporarily stepped away from Proforma to pursue his vision to create a product that leverages vision-language artificial intelligence technology to enhance the way consumers find and shop for retail products, and founded Shop Scout, Inc. Scout is a mobile app that allows users to collect and organize products from across the internet, track pricing, and shop collaboratively with friends. Michael wrote all the software behind Scout, and under his leadership, the platform has delivered over one million dollars in savings to its users.

Following the acquisition of Scout, Michael returned to Proforma as Senior Vice President with renewed focus and insight. He was subsequently promoted to Chief Strategy Officer, where he played an integral role in shaping and executing the acquisition strategy for Safeguard, leading the successful integration of its people, and developing the roadmap for future growth within the Proforma Network. Michael remains a central force in Proforma’s mission to develop innovative technology that empowers the success of Distributor Owners, Sales Professionals, Supplier Partners, and the entire print and promotional products industry.

Birthplace: Detroit, MI

Education: University of Florida, Warrington College of Business
Bachelor of Business Administration, Finance

Date Joined: June 2011